Facebook vs Google ads 2025 | Wondering whether to invest in Facebook or Google Ads in 2025? Compare targeting, cost, ROI, and campaign types to see which platform fits your business best.

📊 Facebook vs. Google Ads: Which Is Better for Your Business in 2024?

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💡 Why This Question Still Matters

In 2024, paid ads are more competitive than ever, and choosing the wrong platform can cost you thousands in wasted spend. Whether you’re a local service provider, e-commerce store, or startup — your ad platform should align with your goals, audience, and budget.

This guide breaks down the strengths and use cases for both Facebook Ads and Google Ads, so you can make smarter decisions (or let Da Silva Media handle it for you).

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Hostinger

Web Hosting, Domains and Website Building

Godaddy

Web Hosting, Domains and Website Building

Domains ZA (South African)

Web Hosting, Domains and Website Building

🎯 Facebook Ads: Awareness + Attention

Facebook (and Instagram, through Meta Ads) is a social-first advertising platform. It excels at interruption-based marketing — reaching people before they go searching.

✅ Strengths:

Incredible targeting – interests, behaviours, lookalikes
Visually driven – great for video, product demos, carousels
Lower CPC (cost-per-click) for broad awareness campaigns
Best for top- and mid-funnel strategies

📉 Limitations:

Users aren’t always in “buy mode”
Requires strong creatives to stand out
Ad fatigue can happen quickly

“Ideal for: Branding, product launches, event promos, lead gen forms. “

🔎 Google Ads: Intent + Search

Google Ads (especially Search campaigns) targets users actively looking for something — making it the king of intent marketing.

✅ Strengths:

High buyer intent – users already need a service/product
Reliable conversions for service-based businesses
Dominates bottom-of-funnel sales opportunities
Flexible with Search, Display, Shopping, and YouTube ads

📉 Limitations:

Higher CPC, especially in competitive niches
Requires strong keyword strategy + landing pages
Doesn’t build awareness as well as social ads

” Ideal for: Local services, high-ticket B2B, e-commerce, urgent needs “

💰 Cost Comparison: Which Platform Is Cheaper?

Metric	Facebook Ads	Google Ads
Avg CPC (SA)	R2 – R5	R5 – R30+
Budget Flexibility	Very flexible	More sensitive to bids
Time to Results	Fast with good creatives	Fast with right keywords

Facebook is cheaper, but Google is more direct when people already know what they want.

📈 Best Use by Business Type

Business Type	Best Platform	Why
Local Services	Google Ads	Buyers search “near me”
E-commerce Products	Facebook Ads	Visual ads drive impulse buys
Coaches & Consultants	Both (Google for intent, Facebook for funnel nurturing)
Real Estate / Property	Facebook Ads	Better lead form engagement
Tech / SaaS	Google Ads + YouTube	High-intent search + video branding

🧠 The Smartest Strategy? Use Both — The Right Way

Truth is, most businesses benefit from using both platforms, but not equally.

At Da Silva Media, we:

Start with Google Ads for high-intent traffic
Use Facebook/Instagram Ads to retarget and build awareness
Build custom funnels that use both platforms strategically

📊 Conversion Tracking: How Each Platform Handles It

To get results, you need to track every click, view, and conversion — but each platform handles this differently.

🛠️ Google Ads Tracking

Uses Google Tag Manager, GA4, and conversion pixels
Tracks form submissions, calls, purchases, and button clicks
Seamless integration with Google Analytics & CRM tools

🛠️ Facebook Ads Tracking

Uses the Meta Pixel + optional Conversions API
Best for tracking: lead forms, website views, WhatsApp clicks, and purchases
Can be affected by iOS privacy settings (but Conversions API helps)

At Da Silva Media, we set up accurate tracking across both platforms to ensure your ROI is measurable, not guesswork.

🤖 Automation & AI: Smarter Campaigns in 2024

In 2024, both Google and Facebook have evolved with AI-driven automation, but they use it differently:

⚙️ Google Ads:

Smart Bidding optimises for conversions or ROAS
Performance Max campaigns automatically run across Search, Display, Maps & YouTube
Heavily reliant on keyword intent & asset grouping

⚙️ Facebook Ads:

Advantage+ campaigns simplify budget and creative testing
AI tests multiple versions of headlines, creatives & placements
Great for finding new audiences and scaling offers

If you’re not leveraging automation correctly, you’re overspending. We help you implement the right mix of control + automation to scale efficiently.

🚀 Ready to Build a Website That Converts?

At Da Silva Media, we don’t just make pretty sites — we build websites that get results. From layout to copy to launch, we handle it all.

📞 Click This Link To Contact Us
🌍 Serving clients across South Africa and globally

At Da Silva Media, we specialise in helping South African businesses take their digital presence from meh to money-making — through smart design, strategy, and storytelling.

📊 Facebook vs. Google Ads: Which Is Better for Your Business in 2024?

💡 Why This Question Still Matters

Hostinger

Godaddy

Domains ZA (South African)

🎯 Facebook Ads: Awareness + Attention

✅ Strengths:

📉 Limitations:

🔎 Google Ads: Intent + Search

✅ Strengths:

📉 Limitations:

💰 Cost Comparison: Which Platform Is Cheaper?

📈 Best Use by Business Type

🧠 The Smartest Strategy? Use Both — The Right Way

📊 Conversion Tracking: How Each Platform Handles It

🛠️ Google Ads Tracking

🛠️ Facebook Ads Tracking

🤖 Automation & AI: Smarter Campaigns in 2024

⚙️ Google Ads:

⚙️ Facebook Ads:

🚀 Ready to Build a Website That Converts?

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